Williams&Oliver is a store chain which offers all connoisseurs and experts in cooking a chance to purchase unusual and very user friendly cookware collected in different countries of the world that are famous for their cooking traditions. This cookware turns cooking into an exciting, pleasant, and advantageous process giving the cookery specialist top of pleasure and become a genuine decoration of any interior design.
To develop positioning, name, corporate identity, trademark design, and principles used in designing the exterior and interior of shops and advertising printing products of the new brand.
The style is peculiar due to its invariable «duality» (simultaneous use of the images of two different articles of the cookware). On the one hand, it reflects company's vision (high-quality cookware must be both functional and beautiful; it must follow traditions and employ innovative technologies). On the other hand, this duality corresponds to the dual nature of the name Williams&Oliver.