Multon company launched a new line of juices under Dobryi brand specifically for the Olympics in Sochi. Within project, a voting for new flavor project was hekd in federal scale. Voting took place at the company's website and "Schoolmates" social network. Consumers were asked to choose one of the three proposed fruit flavors. "Citrus mix" scored 40 % of the votes and became the undisputed leader.
Packaging design development for limited juice edition.
Citrus mix packaging design was developed within Dobryi Olympic packaging project. DDVB created a heart shaped element, composed of sport fans and athletes simple silhouettes. Floral ornament of package visual image, traditional for the brand, was associated with a warm "heart " support of fans at such large-scale events like the Olympic Games. Ornament on the packaging conveys dynamism and movement . White background color of the packaging conjures Winter Games, and a citrus flavor communicates cheerfulness and freshness.