Contacts
105064, Moscow, Zemlyanoy Val street, 46, of. 41, floor 10, code 2
You may get full information how to reach our office
if you dial:
+7 (495) 916-01-23, +7 (495) 917-31-17
Tornado Energy: energetic drink with a sense of humor
The new brand of "extreme" beverages
Tornado Energy: energetic drink with a sense of humor
Background:

To contribute to a more dynamic development of Tornado energy drink, a Global Functional Drinks Rus companyconducted a comprehensive study of the brand perception by consumers. As a result it was found out that consumers often associate the product with soda, not with an energy drink. Therefore, the GFD decided to change the design of the packaging.

Challenge:

DDVB agency was asked to develop a new concept of packaging design that would fit the category, have a more premium look, be more laconic, communcate brand essence and, thus, stand out among the competitors.

Solution:

The logo was developed as a traffic sign with an inscribed tornado. It was complemented by funny icons and slogans corresponding one of the Tornado Energy 4 flavors. The new logo looks outside the box compared with the logos of competitors, and the package itself looks bright and attractive.

Яндекс.Метрика