Active development of on demand content selling business causes of companies offering similar services emergence. Companies depend on consumers' attention and need a brightest identity, for quick recall and recognition.
To develop a corporate identity for the Stream company providing video and multimedia content that will be bright and stand out among the major competitors.
To stand out from the competitors, it was decided to choose bright emotional character - Octopus. Octopus symbolizes information management set its «foot-hands». Bright pink color gives the character recognition and memorability. Octopus has been popular among both client and consumers. Octopus may be used not only as a brand name, but also as a communicative personage. Despite the simple graphics, it can transmit a large range of emotions that are actively used by Stream, processing with their offers and recommendations.