Russian Fish Company is the largest trader of fresh frozen and chilled seafood products on the Russian market.
To create a new modern and relevant visual image for the Russian Fish Company. It was necessary to create the corporate design which would demonstrate up-to-dateness and openness and would attract partners, first and foremost, in the West.
On the first stage of the project implementation the conception of the positioning was formulated: the company is the leader in the market and is engaged in extensive international contacts. Then a new graphic visual identification was developed. An optimistic colour scheme was chosen, a logotype characterized by «international» coloring of five continents was developed. It resembled something like a «Fish Oplympics», i. e. a fair world competition, which reflected the level of activities of the Russian Fish Company and its characteristic features. In cooperation with the architects from ARTBAU we formulated the rules of decorative arrangement of the corporate offices.