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Rich LE: packagind as an encyclopedia
Original image for limited Rich juice packaging
Rich LE: packagind as an encyclopedia

Last year, Multon (Coca-Cola) gave up TV advertising and started using package more actively, thus moved on to work with limited editions. Packaging has become an important channel of communication.


To design the packaging for a juice Rich limited edition, which is a mix of three types of Brazilian oranges. Packaging should inform consumers about the launch of a new flavor and differ it from the main product line in order to attract the attention of consumers.


DDVB built their package design on the creative brand platform, which consists in the fact that absolutely usual places and everyday backgrounds suddenly turn out to be bright and amazing moments, because the taste of juice Rich can really make fun of life and feel all its richness. For registration of the new limited edition packaging juice Rich writing-pad entries style was chosen. New packaging itself «speaks» with the buyer. Preserving brevity and style, Rich offers a fresh look at the design and the familiar orange flavor. New experiences and discoveries, outline future ideas - that the mood of the new limited edition packaging orange Rich. Rich LE was rated in best package designs list by Dieline.