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Nizhpharm: keeping the most worthful
Positioning, visual communications system and image-campaign to promote the symbol of the Russian pharmaceuticals
Nizhpharm: keeping the most worthful

Nizhpharm company was incorporated by an international STADA group. Corporate standards and products of Nizhpharm corresponded to the world-class level which was not reflected in the existing design.


To develop a new corporate identity for Nizhpharm.


A new logo as part of the corporate identity and a system of visual identity which cover external and internal corporate communications and the package of non-promoted drugs was created. Qualitative changes that have occurred to the company recently - its growth, and an important stage of development - inclusion into the structure of the international STADA company - have been reflected in the new Nizhpharm new corporate identity. Now the visual image of the company communicates its modern, dynamic, and friendly look. A flexible system of visual attributes enabled to combine all the company's communications and to distinguish the produced drugs on the shelf. Infographics system used in the package design allowed making the pack units more readable, facilitating the chemist's work, and making cooperation with Nizhpharm more convenient for chemist's shops. The project included development of internal corporate magazines and newspapers, and of the pictorial design which allowed creating a great number of media in a friendly and bright manner, thus delivering the brand values to employees and partners.