Mobel & Zeit is Russia's largest furniture manufacture, based in 1989 and has over 20 years of successful experience in Russia, CIS and non -CIS countries - the leader of the Russian furniture market premium.
To develop an advertising campaign for brand Mobel & Zeit.
Individual approach to each client Mobel & Zeit is also reflected in slogan of the campaign – «Furniture for man». As channels of communication were used TV (5 TVCs), the press and the Internet. In the advertising campaign, the plot device that sets a provocative phrase – «Furniture is not for the people, but for a man», it is told that the person whom the furniture is being done for.