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Lavomaks: flu liquidation advertising campaign
The campaign is based on the image of main character - a romantic flu healer
Lavomaks: flu liquidation advertising campaign
Background:

Lavomaks is a drug from colds and flu.

Challenge:

To develop an advertising campaign.

Solution:

The advertising campaign was developed for Lavomaks held under the slogan «Lavomaks. Fighter against colds and flu». The hero of the campaign was a brave pilot named Max, fighting off colds and flu, which was ready to help at any time. TVC was made in style of Hollywood romantic movies. This approach differs Lavomaks TVC much from competitors ads.

 

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