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Ash-tree: strong by nature
Eco brand for patriotic vodka
Ash-tree: strong by nature
Background:

Nemiroff vodka producer expands its brand portfolio by launching a line of "Ash-tree" vodkas. "Ash-tree"vodka is represented by two sub-brands: Golden and Special. "Ash-tree" brand creating is aimed to strengthen Nemiroff's new position at highly competitive mid-price segment of the Russian vodka market. Producers descided to focus on ecology, patriotism and nostalgia.

Challenge:

To develop the concept of packaging, bottle shape and label design.

Solution:

Traditional Russian vodka decanter for "Ash-tree" vodka is made of transparent glass, decorated with ornaments of ash-tree leaves. The name "ash-tree" was put in the basis of packaging design concept: leaves start blooming from stalk and they surround the whole bottle. It goes with the label on the glass surface of the bottle itself. 

Яндекс.Метрика