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Chondroxide: poetry of health
Positive advertising campaign for the "Chondroxide" meds
Chondroxide: poetry of health
Background:

It was needed to deliver the following main idea to the customer: «Chondroxide is an affordable and sovereign remedy which recovers freedom of movements, if a person has problems with the joints». Chondroxide is a simple and uncomplicated solution to such problems.

Challenge:

to develop the creative conception of the advertising campaign for Chondroxide produced by Nizhpharm.

Solution:

The audience of this product did not have any abstract problems but had to withstand real diseases. When the joints are not OK, a person suffers of pain greatly, and, if the sufferers laugh, the pain becomes milder. Thus, Chondroxide through its own advertisements will immediately take a certain positive effect. Then how can one specify these problems in a vivid, interesting, and kind way, and show the corresponding solutions? The answer was not late in arriving — go and adapt the English Chukovsky’s «Crooked» song to our needs: There was a crooked man, And he walked a crooked mile. Within the projects 3 types of advertising, more than 10 layofor print, a variety of POS-materials and online advertising were developed, as well as the poems were written for a diverse audience of the product

Яндекс.Метрика