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Bell integrator: company of good ideas
Rebranding of Russian system integrator, that was not afraid to be brave and talented
Bell integrator: company of good ideas
Background:

Bell Integrator Company specialized in the realization of complex projects for implementation, integration and maintenance of complex IT solutions and systems. Bell Integrator considered himself «A company of good ideas». This message effectively communicates the core values, the uniqueness and benefits of Bell Integrator: intellectual capacity, innovation, professionalism and the ability to maintain and develop with customers and partners to truly sincere and trusting relationship.

Challenge:

To rebrand Bell Integrator Company.

Solution:

Bell Integrator is «a company of good ideas». It is this message that efficiently delivers the key values, the unique character and advantages of Bell Integrator: intellectual potential, innovativeness, professionalism, and capability to support and develop genuinely sincere and trust-based relations with clients and partners. A new corporate identity of Bell Integrator based on the developed brand values and its legend is highly unconventional for IT branch — it is «humane», positive, and friendly to the same extent as we are. The logo symbolizes fresh thinking, originality and diversity of ideas and a bright, expressly active color scheme visibly shows a lively disposition of company. Corporate patterns became one of the main absolute symbols of the Bell Integrator corporate identity, along with the logo and corporate colors. Their usage enabled to stand out from the rival environment, to provide better recognizability, and to make advertising materials and media of the corporate design more emotional, bright, and modern. Rebranding of Bell Integrator is not limited only by changing of the look and introduction of a new slogan. The company fundamentally changes the general tone of its communications as well — all communication in advertising and information space will be carried out in a familiar, lively, simple, and comprehensible «language». And this will help not only become distinct from the rivals visually, but also to underline additionally the capability of listening to and of hearing people who have been the clients and the target audience of Bell Integrator throughout all these years.

Яндекс.Метрика