A101 is Russia's largest urban development project. A101 combines multi-format development (apartment buildings, townhouses, cottages, business centers, shopping centers) and infrastructure elements needed for a comfortable and interesting life (sports facilities, recreational areas, parks and gardens). In addition to housing building schools, kindergartens and health clinics are being built within the area of this mega-project.
Develop a corporate identity and a symbol conveying the idea of the project, and the visual system hierarchy of multiple projects under A101 single brand.
Intense red-orange color was chosen for lively logo. An image of birds’ families arranging their nest formed the basis of corporate identity. The combination of active color of leadership and simple shapes contribute to form the image of the brand as a strong and reliable builder that invites residents to live and build a new life in this disctrict. Bright red logo represents a large and comfortable city, where all conditions for a comfortable life of children and adults are. Birds that made a nest under the sun - a symbol of a happy family - residents of "A101". "A101" - the city where you want to live.