Dobryi brand lemonades line required package redesign. Researches proved that Russian consumers are fond of lemonades from their childhood: Lemonade, Cream Soda, Duchesse, Pinocchio.
The new packaging was to emphasize the naturalness of traditional recipes and lemonades as well as reflect nostalgia for the Soviet heritage.
In order to recreate the spirit of the Soviet visual culture in Dobryi lemonades, it was decided to use the retro style. The rounded shapes of the elements used in the new sign, refer to the Soviet lemonade labels.