The project of developing corporate identity for Pavlovsky-Posad Museum of the History of Russian scarves and shawls, created by DDVB, continues to collect awards.
"Tourist brand: Best Practices - 2015" is an open international contest of creation, development and promotion of touristic brands. Museum got an honorary award of winner in the "Best Brand Touristic Organization / object" category. This authoritative prize was based on evaluation of touristic companies and objects branding by an international jury, composed of professionals in the tourism and marketing.
May we remind that DDVB agency developed bright and modern visual image for Museum of the History of Russian scarves and shawls. Decorative elements of the brand have been built on fragments of the rarest headscarves, which are formed in an endless kaleidoscope reflecting a wide variety of exhibits. The modern style of the lodging of historical images used in shawls, reflected a new view of the exhibition space organization and demonstration of exhibits. With the flexible scale, which scarves are put in, corporate identity can constantly evolve, while maintaining awareness.
The work has become the winner of numerous competitions and festivals, including MIAF, KIAF, Popok, published in Communication Arts in the Integrated Branding Campaigns category, bronze of the "Idea!", ADCR, "White Square" festivals.