Contacts
105064, Moscow, Zemlyanoy Val street, 46, of. 41, floor 10, code 2
You may get full information how to reach our office
if you dial:
+7 (495) 916-01-23, +7 (495) 917-31-17
Is "Why" more important than "how"?
Creative Director of DDVB Dmitry Peryshkov and Director of Strategic Planning and Marketing Dmitry Strukov told about how one word can bring billions on the Branding Day-2016

On the 12 of April at Central House of Artists (ЦДХ) took part a traditional Branding day – one of the main industry events organized by Russian Association of branding companies as a part of “Design and Advertising” exhibition.

This time the program was divided into three thematic sections: strategy, brand identity and trends. One of the key speakers of the Strategy block have become the creative director of DDVB Dmitriy Peryshkov and strategic director Dmitry Strukov.

Speakers shared with numerous guests theirs vision of what should be the right way in process of goal-settings in branding project and how brand strategy is connected with other levels of strategic planning in organization. And why even very attractive identity and spectacular creativity can be "a failure" when branding agency tries to answer the question “How” instead of “Why”.

Experts arguments were supported – as a confirmation of DDVB’s position there was concrete statistics given. The numbers showed an effect of released projects of DDVB, in which we tried to answer the question “Why”.  

According to reaction of the audience, the speech was interesting and lively – a lot of questions were asked and some discussions took place at the end of the section.

13 April 2016
2016
22 June
The "Ochakovo" company in partnership with the Agency presented a series of new delicious products
17 June
The Agency got the "Gold", two silver and three bronze medals
8 June
A creative director of DDVB joined the judging panel of the main industrial event of the year
13 April
Creative Director of DDVB Dmitry Peryshkov and Director of Strategic Planning and Marketing Dmitry Strukov told about how one word can bring billions on the Branding Day-2016
16 February
Alexander Kovalenko told about the role and functions of packaging on the business-conference, related to FMCG-branding
2015
25 December
DDVB’s cases in the main chart of the year by What the pack
16 December
Agency presents the new brand of "all-seasonal" natural low-alcohol drink – Mead M
15 December
Dmitry Pioryshkov and Dmitry Strukov talked about corporate branding with HSB students
14 December
Chief Creative of the DDVB agency discussed works of winner of Red Apple - the largest advertising festival
7 December
Chief Creative of DDVB became the best one in the "Non-commercial services" category on Kotler Awards Application, awarded for contribution to the development of the industry
13 November
Chief creative of the agency took a part in the conference «Annual reports: experience of leaders and new standards»
5 November
Agency created visual image for professional development program Teacher for Russia
29 October
Dmitry Peryshkov again became a part of the expert group of annual reports competition by the "Expert RA" rating agency
26 October
Alexander Kovalenko explained why it’s necessary to reconsider your attitude to the main principles of packaging design at the InterCHARM-2015
12 October
As the part of the "Design Weekend" educational project Alexander Kovalenko shared his expert opinion on the functions of packaging design in times of crisis
7 October
Museum of the History of Russian shawls with its bright corporate style created by DDVB, has become the winner of the International Competition of touristic brands
7 October
DDVB presented the new brand of the refreshing drink with a unique taste
12 August
Co-owner and Chief Creative Officer of the DDVB became a chairman of the jury at the International Festival of nonrealized Advertising and Design concepts
31 July
The agency presented a visual image for the new-generation dairy industrial livestock complex «Suvorovo»
23 July
The DDVB changed the name and the visual identity of the «Ramenskoe meat packing house» consumer brand
Яндекс.Метрика