The basic principle of "Ochakovo" is a production according with traditional technologies. All drinks in the wide range of the company are made on classic recipes and from natural ingredients.
Nowadays, mead - a drink with great history and deep national roots - is gaining popularity. "Ochakovo" appealed to the specialists of the DDVB agency with the intention to develop a new brand of mead, that stands out from the competitors on the shelf and is able to attract young audience attention with its modern look, becoming thus more tasty and healthy alternative to the usual low-alcoholic drinks like beer and various cocktails.
In solving this problem the project team took a fresh look at the mead as tasty, but very "conservative" drink. As a result, the trademark received not only a new name - Medovukha "M", but also a quite unusual design concept, confirming the idea that traditional does not mean archaic. The visual image of the brand got an open, positive, but at the same time soft and unobtrusive character.
The products under the new brand will appear in the retail chains of Moscow region and other big cities of Russia in the near future.