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The new Ochakovo brand for DDVB portfolio
Agency presents the new brand of "all-seasonal" natural low-alcohol drink – Mead M
The new Ochakovo brand for DDVB portfolio

The basic principle of "Ochakovo" is a production according with traditional technologies. All drinks in the wide range of the company are made on classic recipes and from natural ingredients.

Nowadays, mead - a drink with great history and deep national roots - is gaining popularity. "Ochakovo" appealed to the specialists of the DDVB agency with the intention to develop a new brand of mead, that stands out from the competitors on the shelf and is able to attract young audience attention with its modern look, becoming thus more tasty and healthy alternative to the usual low-alcoholic drinks like beer and various cocktails.

In solving this problem the project team took a fresh look at the mead as tasty, but very "conservative" drink. As a result, the trademark received not only a new name - Medovukha "M", but also a quite unusual design concept, confirming the idea that traditional does not mean archaic. The visual image of the brand got an open, positive, but at the same time soft and unobtrusive character.

The products under the new brand will appear in the retail chains of  Moscow region and other big  cities of Russia in the near future.

 

 

16 December 2015
2016
22 June
The "Ochakovo" company in partnership with the Agency presented a series of new delicious products
17 June
The Agency got the "Gold", two silver and three bronze medals
8 June
A creative director of DDVB joined the judging panel of the main industrial event of the year
13 April
Creative Director of DDVB Dmitry Peryshkov and Director of Strategic Planning and Marketing Dmitry Strukov told about how one word can bring billions on the Branding Day-2016
16 February
Alexander Kovalenko told about the role and functions of packaging on the business-conference, related to FMCG-branding
2015
25 December
DDVB’s cases in the main chart of the year by What the pack
16 December
Agency presents the new brand of "all-seasonal" natural low-alcohol drink – Mead M
15 December
Dmitry Pioryshkov and Dmitry Strukov talked about corporate branding with HSB students
14 December
Chief Creative of the DDVB agency discussed works of winner of Red Apple - the largest advertising festival
7 December
Chief Creative of DDVB became the best one in the "Non-commercial services" category on Kotler Awards Application, awarded for contribution to the development of the industry
13 November
Chief creative of the agency took a part in the conference «Annual reports: experience of leaders and new standards»
5 November
Agency created visual image for professional development program Teacher for Russia
29 October
Dmitry Peryshkov again became a part of the expert group of annual reports competition by the "Expert RA" rating agency
26 October
Alexander Kovalenko explained why it’s necessary to reconsider your attitude to the main principles of packaging design at the InterCHARM-2015
12 October
As the part of the "Design Weekend" educational project Alexander Kovalenko shared his expert opinion on the functions of packaging design in times of crisis
7 October
Museum of the History of Russian shawls with its bright corporate style created by DDVB, has become the winner of the International Competition of touristic brands
7 October
DDVB presented the new brand of the refreshing drink with a unique taste
12 August
Co-owner and Chief Creative Officer of the DDVB became a chairman of the jury at the International Festival of nonrealized Advertising and Design concepts
31 July
The agency presented a visual image for the new-generation dairy industrial livestock complex «Suvorovo»
23 July
The DDVB changed the name and the visual identity of the «Ramenskoe meat packing house» consumer brand
Яндекс.Метрика