The "Ochakovo" company had developed a new refreshing drink named «TOMO», that had no analogues in Russia. Unusual for the category brand is standing out with its exceptionally natural ingredients. Because of presence of natural «Chinotto» orange juice in the formula, you can feel a piquant bitterness and a refreshing sour-sweet aftertaste.
DDVB agency specialists developed a bright and modern design for the new brand. It suits the nature of the target audience - creative and self-confident young people, who emphasizes the freedom of expression their individuality
As a key element of the "TOMO" visual image the powerful ocean wave was chosen. This decision can help visually depict the refreshing properties of the drink, as well as to emphasize its energetic character. Combined with the overall "Japanese" minimalism and black and white chord, packaging design got a modern "fresh" and " courageous" image.