InterCHARM is the biggest event in Russia, NIS and Eastern Europe, that convenes specialists of the industry and gives an opportunity to become familiar with the latest trends of cosmetics and perfume market.
In 2015, as the part of InterCHARM educational program, there was the first business conference for top figures, marketing directors, brand managers, distributors and retail chains.
To study out changing situation of the modern business, to look at the ways of solving business problems, to make oneself aware of Russian and global trends in marketing, branding and packaging design, and to get to know the expectations about each of the segments – it's all professional experts were talking about. And Alexander Kovalenko - creative director of DDVB – was also among them.
While listening the lecture, visitors got to know, how packaging can interact with consumer in the situation, when it’s the only channel of communication and when there are some promotion problems. Such actual information and its unusual delivery could not help arousing public interest.