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DDVB updated brand portfolio of the leading Russian producer of natural beverages
The "Ochakovo" company in partnership with the Agency presented a series of new delicious products

As a part of an ambitious program of product portfolio modernization the "Ochakovo" company, which is one of the largest Russian manufacturers of soft drinks, has entered the market with a set of new products. There are renewed well-known brands and some absolutely new products. Redesign of brands and brand development "from scratch" has been entrusted to our Agency, which is a longtime partner of "Ochakovo"in the field of branding and brand consulting.

The DDVB team adjusted the positioning and implemented a radical redesign of favorite Company's brands. Among them juices and nectars "JuiceTeam", authentic "Family Secret" kvass and also a new "series" of "Buksir" beer.

Another challenge for DDVB was the development of a limited series of "Ochakovckiy" kvass with kalamansi juice. The new visual identity of the kvass differentiates the drink from the main line and attracts a younger audience, highlighting the combination of a non-standard taste of the product.

Previously, the "Ochakovo"company in conjunction with the Agency also presented a unique product to the market. It was children's sub-brand of "Ochakovskiy" kvass - "Kvasyonok", and a new brand of "Khalzan" beer on the "democratic" price.

New items have already appeared on the shelves of the largest retail chains in Russia, immediately became "hits" in the sales of soft drinks category. Efficiency in the field of marketing communications new "Ochakovo" brands confirmed at the "Silver Mercury" Festival , where we took three bronze medals. 

22 June 2016
22 June
The "Ochakovo" company in partnership with the Agency presented a series of new delicious products
17 June
The Agency got the "Gold", two silver and three bronze medals
8 June
A creative director of DDVB joined the judging panel of the main industrial event of the year
13 April
Creative Director of DDVB Dmitry Peryshkov and Director of Strategic Planning and Marketing Dmitry Strukov told about how one word can bring billions on the Branding Day-2016
16 February
Alexander Kovalenko told about the role and functions of packaging on the business-conference, related to FMCG-branding
25 December
DDVB’s cases in the main chart of the year by What the pack
16 December
Agency presents the new brand of "all-seasonal" natural low-alcohol drink – Mead M
15 December
Dmitry Pioryshkov and Dmitry Strukov talked about corporate branding with HSB students
14 December
Chief Creative of the DDVB agency discussed works of winner of Red Apple - the largest advertising festival
7 December
Chief Creative of DDVB became the best one in the "Non-commercial services" category on Kotler Awards Application, awarded for contribution to the development of the industry
13 November
Chief creative of the agency took a part in the conference «Annual reports: experience of leaders and new standards»
5 November
Agency created visual image for professional development program Teacher for Russia
29 October
Dmitry Peryshkov again became a part of the expert group of annual reports competition by the "Expert RA" rating agency
26 October
Alexander Kovalenko explained why it’s necessary to reconsider your attitude to the main principles of packaging design at the InterCHARM-2015
12 October
As the part of the "Design Weekend" educational project Alexander Kovalenko shared his expert opinion on the functions of packaging design in times of crisis
7 October
Museum of the History of Russian shawls with its bright corporate style created by DDVB, has become the winner of the International Competition of touristic brands
7 October
DDVB presented the new brand of the refreshing drink with a unique taste
12 August
Co-owner and Chief Creative Officer of the DDVB became a chairman of the jury at the International Festival of nonrealized Advertising and Design concepts
31 July
The agency presented a visual image for the new-generation dairy industrial livestock complex «Suvorovo»
23 July
The DDVB changed the name and the visual identity of the «Ramenskoe meat packing house» consumer brand