As a part of an ambitious program of product portfolio modernization the "Ochakovo" company, which is one of the largest Russian manufacturers of soft drinks, has entered the market with a set of new products. There are renewed well-known brands and some absolutely new products. Redesign of brands and brand development "from scratch" has been entrusted to our Agency, which is a longtime partner of "Ochakovo"in the field of branding and brand consulting.
The DDVB team adjusted the positioning and implemented a radical redesign of favorite Company's brands. Among them juices and nectars "JuiceTeam", authentic "Family Secret" kvass and also a new "series" of "Buksir" beer.
Another challenge for DDVB was the development of a limited series of "Ochakovckiy" kvass with kalamansi juice. The new visual identity of the kvass differentiates the drink from the main line and attracts a younger audience, highlighting the combination of a non-standard taste of the product.
Previously, the "Ochakovo"company in conjunction with the Agency also presented a unique product to the market. It was children's sub-brand of "Ochakovskiy" kvass - "Kvasyonok", and a new brand of "Khalzan" beer on the "democratic" price.
New items have already appeared on the shelves of the largest retail chains in Russia, immediately became "hits" in the sales of soft drinks category. Efficiency in the field of marketing communications new "Ochakovo" brands confirmed at the "Silver Mercury" Festival , where we took three bronze medals.