Higher school of branding – is a unique educational project for the training of specialists of three main disciplines of branding industry. Last Saturday, as a part of «Winter open lectures course» there was a special educational event. In order to share experience and knowledge, DDVB agency, represented by Chief Creative Dmitry Pioryshkov and Strategy Director Dmitry Strukov, was invited.
Speakers discussed the main aspects and technologies of corporate and HR-branding. In addition, students got an opportunity to hear of unknown but very interesting and important details of the of DDVB brand development process for the largest Russian financial and nonfinancial structures.