The «Ramenskoe meatpacker is the only small full-service meat packing factory in the Moscow region, that its own cattle farm, located in the environmentally pristine area vicinities of Moscow. In the beginning the factory had been a local manufacturer, but after production assets modernization and expansion of the assortment by the delicacy group, the company decided to increase the distribution by the geography expanding and entry into the retail chains.
DDVB had a task to develop the brand positioning, create a new brand name and visual communications.
The new visual identity of the brand retained a kind of continuity of a pre-existing design by using the familiar symbol of the existing trademark as a key element of the new brand logo –a green leave. As a key style elements it was selected a friendly, bright and eye-catching animation pattern with the image of the rural landscapes. It emphasizes the diversity and naturalness of the «Ramenskoye» meat products, each of which is able to create and maintain buyer’s "tasty" mood.